Below the Line (Advertising)

Contents
    1. Examples:

Also known as direct marketing, below-the-line (BTL) advertising campaigns are very specific, memorable and direct advertising activities focused on targeted groups of consumers.

Usually BTL marketing is:

  • Extremely targeted.
  • Better ROI.
  • Easier to control.
  • Tailor-made.

Examples:

  • Outdoor Advertising.
  • Direct Mail Marketing.
  • Sponsorship.
  • Brand Activation.
  • In-store marketing.