Also known as direct marketing, below-the-line (BTL) advertising campaigns are very specific, memorable and direct advertising activities focused on targeted groups of consumers.
Usually BTL marketing is:
- Extremely targeted.
- Better ROI.
- Easier to control.
- Tailor-made.
Examples:
- Outdoor Advertising.
- Direct Mail Marketing.
- Sponsorship.
- Brand Activation.
- In-store marketing.