WordPress is by designed “SEO-friendly”, meaning many of its default settings are considered good by search engines.
Nevertheless, WordPress is only “SEO-friendly” for its structure. As SEO is mostly dependent on the site’s content, one still has to do a lot of customization and setup to make your site truly SEO optimized.
It’s like opening a restaurant. WordPress provides good foundations like lighting, wiring for holding a good restaurant, but still you the owner has to do a lot of work to truly create a good restaurant that customers will come and rate it high.
Here I want to share some SEO basics from my experience, in hope that my experience can serve as an outline for people to look through the vast SEO tutorials online.
I use Yoast SEO plugin, but many principles can be easily applied to other similar tools.
WordPress SEO Basics Topics
I want to cover the following topics in this SEO basics post series. As SEO is a continuing effort, I will add more when I’ve implemented and tested new things on my site.
- SEO introduction.
- Adding SEO content at each post.
- Fixing site structure.
- Other settings & redirection.
- Sitemaps & Google’s Search Console.
- Loading performance.