Search Engine Optimization (SEO) is a combination of efforts to increase your site’s visit with targeted audience/customers through search engines (like Google).
SEO efforts can be divided into these aspects:
- Finding the right, specific keywords your targeted audience uses to search on search engines (Analog: finding your right customers).
- Generate and construct your site’s content to rank high on these keywords (Analog: right store visual design for your customers).
- Construct your site’s structure so it ranks high from the search engine’s perspective (Analog: a well-lit, clean, friendly store).