Tracking Pixel

A 1×1 invisible pixel <img> tag used to track if a user has visited a page or not. It can also be used for the following:

  • If users visit one webpage or not.
  • If users open email or not.
  • If users see an advertisement or not.

Basics of How it works

When your browser/email load the <img> html tag, the source side server gets notified and record this load event. Additional information about the load can be transmitted via url parameters.

Code Example: